Pre-Need Sales Counselor Salary Guide 2026
Pre-need sales counselors help families plan funeral arrangements in advance. Compensation often includes base salary plus commission.
$63,207
National Average
$30,000
Entry Level
$90,000
Top Earners
Pre-need sales is one of the higher-earning roles in the funeral industry, with top performers earning $70,000–$90,000+ through a combination of base salary and commissions.
Base salaries typically range from $30,000–$45,000, with commissions adding $10,000–$45,000 depending on performance. Some corporate funeral homes offer guaranteed draws against commission.
Success in pre-need sales requires strong interpersonal skills, community involvement, and the ability to discuss sensitive topics with empathy. Many states require a pre-need or insurance license.
Pre-Need Sales Counselor Salary by State
| State | Average Salary | Range | Jobs |
|---|---|---|---|
| Hawaii | $87,500 | $55,000 – $120,000 | 2 |
| South Carolina | $86,250 | $50,000 – $175,000 | 2 |
| Texas | $78,065 | $18 – $150,000 | 32 |
| Tennessee | $77,292 | $30,000 – $150,000 | 12 |
| Pinellas | $75,000 | $50,000 – $100,000 | 1 |
| Louisiana | $75,000 | $50,000 – $100,000 | 1 |
| Florida | $74,237 | $28,000 – $150,000 | 19 |
| Arizona | $71,591 | $50,000 – $100,000 | 11 |
| Ohio | $68,056 | $30,000 – $110,000 | 9 |
| Utah | $66,250 | $50,000 – $100,000 | 2 |
| Georgia | $65,833 | $30,000 – $100,000 | 9 |
| Iowa | $65,000 | $50,000 – $80,000 | 1 |
| Wisconsin | $64,375 | $45,000 – $80,000 | 4 |
| Missouri | $62,500 | $50,000 – $100,000 | 4 |
| Pennsylvania | $62,065 | $40,000 – $175,000 | 23 |
| Maryland | $61,667 | $50,000 – $100,000 | 3 |
| Oregon | $60,000 | $45,000 – $75,000 | 1 |
| Michigan | $59,991 | $40,000 – $100,000 | 17 |
| Indiana | $59,864 | $35,000 – $100,000 | 9 |
| Oklahoma | $59,000 | $30,000 – $100,000 | 5 |
| West Virginia | $58,750 | $40,000 – $90,000 | 4 |
| North Carolina | $58,125 | $40,000 – $80,000 | 4 |
| Washington | $56,255 | $20 – $100,000 | 4 |
| Minnesota | $55,000 | $50,000 – $60,000 | 3 |
| Virginia | $54,167 | $40,000 – $100,000 | 6 |
| Alabama | $52,680 | $15 – $100,000 | 8 |
| Illinois | $51,307 | $16 – $100,000 | 9 |
| Kentucky | $43,129 | $16 – $70,000 | 4 |
| Colorado | $33,338 | $14 – $65,000 | 3 |
| California | $26,357 | $16 – $110,000 | 13 |
| Maine | $23 | $20 – $25 | 1 |
| Winnebago | $15 | $15 – $15 | 1 |